Amazon takes on Apple with DRM-free music.

I’ve used iTunes since it was first released in 2001. When music was first sold via iTunes, I bought into the idea right away and stopped buying CDs altogether. I didn’t care about DRM and I didn’t care about bit-rates. When they started selling TV shows, I didn’t hesitate to buy shows like Heroes, Lost, South Park and Lil’ Bush. When they started selling iTunes Plus tracks, I bought those too. The idea of paying a little more for better quality, unprotected music made sense to me.

Then Amazon started offering DRM-free tracks, and they started offering them for less than copy-protected, lower-quality tracks on iTunes were selling for. Initially, I resisted. I told myself that nothing could work as well as iTunes. But then I tried AmazonMP3. Yeah, there’s a couple of extra steps involved in buying and downloading a track, but it’s worth the extra quality and cost savings.

I haven’t bought from iTunes since. It’s still my player of choice, and I still get TV shows from it fairly often, but now that there’s a viable alternative for buying music, I’m not sure I can go back.