I’ve had a few people mention to me that they were considering a Zune. I won’t lie: I’m an Apple fanboy and I have never understood why someone would want one until today.
The Zune is to the iPod as the Mac is to a PC. Make sense? I’ll try to explain…
For years, Macs have played second fiddle to PC. Macs account for anywhere from 3-5% of the market (depending on who you talk to). They’re considered premium machines… and up until recently, they have been more expensive than PCs.
The iPod has had success in dominating their market for five years now. Figures show the iPod having a 65-70% share of the MP3 player market… They’re hugely successful now, and everyone and their mother has one. That’s part of the problem. What has made the iPod successful – their desirability – will be what sustains a counter-market that won’t get one because “all the cool kids have one”.
That’s where the Zune could succeed. I spoke with two non-technical people today and one owned a Zune and the other was seriously considering getting one. Why? “Because everyone has an iPod these days and I don’t want to be like other people.” When I heard that, it caught me a little off guard. I was thinking to myself, that the iPod has a great interface, works seamlessly with iTunes, etc… These people don’t know what they’re missing out on… But it’s not about any of that stuff. Sometimes people care about price. Sometimes people care about features, ease of use, etc. But sometimes, people just care that it’s different.
Let’s face it, the iPod has become something the masses want…and lot’s of people own them. Heck, I used to own five up until last week.
The desire to want something different is what drives the accessories market, I suppose, and that’s a fact we can’t lose sight of.
iPod Killer it’s not. It’s not revolutionary enough to take the iPod’s place in the market, but if it could be positioned as the anti-Ipod, it might do alright. As for me? I’ll stick to my iPod video, until there’s a compelling enough reason for me to make the switch.