After spending a year in the boardroom, the National Hockey League decided it needed a little facelift.
As part of a marketing plan to revamp its image with the ratification of the collective bargaining agreement, the NHL unveiled an updated logo on Friday.
The new mark maintains its time-honoured shape of the original shield, but changes its dominant colour from orange to silver. It also “uses upward-reading letters to project a vibrant, optimistic image.”
The colour change, according to the NHL press release, is in homage to the sterling silver of the Stanley Cup.
NHL design director Paul Conway created the new shield. It is part of a comprehensive brand identity initiative launched last year.
Month: August 2005
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NHL Unveils New Logo
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Extensis Sells Plug-Ins to Third Party Software Developer
While looking up some serial number information for a friend of mine, I stumbled across some interesting news on the Extensis website: They’ve sold their Plug-In and eXtension apps to another company. I hadn’t heard about it anywhere else…
PORTLAND, Ore. – July 28, 2005 – Celartem, Inc. and its company brands – Extensis and LizardTech – today announce the sale of its popular Photoshop Plug-ins and QuarkXPress XTensions to independent software developer, onOne Software. Products included in this purchase are pxl SmartScale, PhotoFrame, Intellihance Pro, Mask Pro, PhotoTools, and QX-Tools Pro from Extensis and the Genuine Fractals product from LizardTech. Extensis and LizardTech will continue to support these products until July 31, 2005 when onOne Software will take control of all aforementioned titles.
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