So, I did the most logical thing and sent Zappos CEO, Tony Hsieh (@zappos) a tweet inquiring about how someone might be able to get a Zappos shotglass. He wrote back shortly thereafter asking for my address; that he’d send me some. And so I did.
Why Zappos Pays New Employees to Quit – And You Should Too. “It’s a small practice with big implications: Companies don’t engage emotionally with their customers—people do. If you want to create a memorable company, you have to fill your company with memorable people.” Fantastic read, really.