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This is the personal site/blog/experiment of Chris Harrison, a web designer living, working and playing in Augusta, GA.

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10.03.2008

WJS08: Going Social with Chris Perry

I’ll make more sense of these notes later:

  • Peo­ple are try­ing to slap social stick­ers onto everything.
  • We need to blog. We need video. We need social networks.
  • If you’re not think­ing about the whole pic­ture, you’re just slap­ping stick­ers on your package.
  • Social media:wikipedia
  • Social Media is about peo­ple connecting.
  • Social Media rep­re­sents huge col­li­sion of MSM change and social upris­ing enabled through new technologies
  • Pre-Filter > Post-Filter. Let the mar­ket decide what is impor­tant. Press becomes multi-media. And social media. Ex: Busi­ness­Week Out­side the media estab­lish­ment comes an explo­sion of sources. The for­mats have changed. Now blogs, video sites. Appeal­ing con­tent is brought to the fore­front. Explo­sion of social net­work­ing. Word of mouth. Go from one source of con­tent > through media ==> social plat­forms. Bet­ter news, advice from us ver­sus brands.
  • Net effect: Open sea­son on brand reputation.
  • Inde­pen­dent sites CAN rise to the fore­front and con­flict with brand objec­tives of companies.
  • Cre­ate a new architecturethat’s in sync with cus­tomer real­ties: a social architecture.
  • Read­dress fun­da­men­tal questions:
    • Busi­ness is social­is­ing with purpose.
    • Don’t focus on stick­ers. Focus on IDEAS that stick and can be spread.
    • Pol­i­tics and cause-related mar­ket­ing offer a look into how this works today.
  • Exam­ple: Stand Up to Can­cer.
    • Col­lab between top three net­works, A-list celebs and much much more.
    • Con­ver­sa­tion peaked at announce­ment. Tailed off afterwards.
    • Vir­tual standup: get ppl involved online. Cre­ate per­son­al­ized call.
    • Find right points of entry to social network.
    • Based on ideas not platforms.
    • Make ppl part of the content.
    • Get ppl to par­tic­i­pate. If they are part of the con­tent, they will talk about the cause.
    • Trig­gered wide­spread conversation.
    • Per­sonal relationships.
    • Twit­ter was a HUGE fac­tor in spread­ing info on the cause.
    • Efforts trig­ger mas­sive amount of momentum.
    • Need to have a design program.
    • Social OUTRANKS CELEBRITY.
    • Social media played key role in rais­ing $100m for the goal.
  • Pol­i­tics and online advo­cacy - Exam­ple: Barack Obama Campaign
    • Rep­re­sents the tv sta­tion of tomorrow.
    • Mov­ing from sound bites to sound blasts.
    • “YouBama: The Cit­i­zen Gen­er­ated Campaign”
    • 24×7 social media that com­petes with and serves the press.
    • Chan­nels fueled by new ideas and new con­trib­u­tors (Fact check video responses)
    • Twit­ter text updates. Media stunt. 62K fol­low­ers. VP Announce­ment.
    • End game: mobi­liz­ing sup­port­ers, dona­tions and votes. Obama “rocked the vote”
  • Rethink how you pack­age your goods.
  • Social move­ment rep­re­sents core v. fringe business.
  • Not just about the plat­forms. It’s about a new way of working.
  • Let peo­ple do the talk­ing for you.

This item was posted by Chris Harrison.

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