The app that Google forgot

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Google bought MeasureMap from Adaptive Path in February 2006. When it was purchased, it was like time stood still and development on MeasureMap ceased. There’s no doubt that a lot of the thought and functionality that went into MeasureMap is incorporated into the new Google Analytics, but it’s just not the same. Google Analytics does too much for most people. When it was first released, MeasureMap was the perfect analysis tool for blogs.MeasureMap LogoUsually, when Google buys a company they either: a) completely absorb the company and phase the existing product(s) out of existence or into existing product (e.g. Writely became the basis of Google Docs); b) let the company run on its’ own (e.g. YouTube); or, c) make it better (e.g. Urchin became Google Analytics).With MeasureMap, they’ve done nothing. It still works (and I’ve been an active user since November 2005), and it still does a bang-up job of keeping track of what goes on here on my site, but the app has grown stagnant:

  • Current browsers aren’t showing up. Firefox 2 and Safari 3 don’t register.
  • There’s no option to export data.
  • Reporting is pretty slow from time to time.
  • Google and Yahoo are the only search engines available when analyzing inbound links.
  • You can only monitor one domain.

The last update that was given on MeasureMap, was made on April 6, 2006 via a post made in the MeasureMap Google Group:

Here are the things we’re currently working on:

  • Performance: for users who have been tracking their blogs for more than 6 weeks, or users who get a high level of traffic, Measure Map may occasionally feel a bit sluggish. We’re releasing a series of performance improvements over the next week that will greatly improve how we summarize and display your statistics.
  • Multiple blogs: lots of people have asked us for the ability to track multiple blogs per account. We will likely release this in two stages: first, you’ll be able to add as many blogs as you want. Later, we will be offering some tools to help you compare the traffic between your blogs. Both of these will probably be paid features when we launch our “unlimited” version of Measure Map.
  • Tracking with “other” blog platforms: Users of home-grown blogging software and users of custom themes in products like WordPress have found certain stats difficult to track (like comments, for example). As our community grows, we’ll be working with some of those users to add their solutions to our help section. Stay tuned…

None of these issues were ever addressed again. Mention of a paid version of MeasureMap was made, but never brought up again. Support for multiple blogs was mentioned, but never introduced. Google support of MeasureMap has been non-existent in the MeasureMapGoogle Group since that final post.I understand that Google Analytics is important to Google and what they’re trying to do with AdWords. I can understand that efforts were shifted away from MeasureMap to make Google Analytics better (link). And I also understand that you can’t complain much about something that’s free… But I can’t understand why Google would continue to maintain a service that’s all but been forgotten.Google: If you’re not going to improve MeasureMap, why not migrate the users over to Google Analytics and be done with it?

16 thoughts on “The app that Google forgot

  1. Sigh…Yeah I couldn’t agree with you more Chris. I would honestly love for them to get back to updating it and adding new features. I can’t believe that they haven’t even given us another update or anything since the merger. Zip…nada…nothing. Not even a hey, how are you.

    I’d really like to hear if they plan to update it, phase it out or merge it with GA or something, anything!

  2. google.com/analytics update that included some of the whiz banginess from measure map.

    This was a total assumption though, because Jeff Veen made that post to the Google blog, and he was (is?) the design lead of Measure Map.

    Any thoughts on that?

  3. Sigh…Yeah I couldn’t agree with you more Chris. I would honestly love for them to get back to updating it and adding new features. I can’t believe that they haven’t even given us another update or anything since the merger. Zip…nada…nothing. Not even a hey, how are you.

    I’d really like to hear if they plan to update it, phase it out or merge it with GA or something, anything!

  4. Having never used measure map, I thought the reason it was never opened up again / updated was because of the google.com/analytics update that included some of the whiz banginess from measure map.

    This was a total assumption though, because Jeff Veen made that post to the Google blog, and he was (is?) the design lead of Measure Map.

    Any thoughts on that?

  5. @Josh, I think that’s part of it… and don’t get me wrong, I like the new updates to Google Analytics. It’s just that those updates still aren’t blog-centric like MeasureMap is.

    When Jeff Veen joined Google it seemed like full steam ahead for MeasureMap. He even made a remark that, “By opening up the app to more bloggers through Google, we hope to help even more people become passionate about their blogs.”

    And that’s what amazes me… When Google bought MeasureMap, they reiterated their commitment to the product… and then nothing. That’s pretty uncharacteristic of Google…

  6. @Josh, I think that’s part of it… and don’t get me wrong, I like the new updates to Google Analytics. It’s just that those updates still aren’t blog-centric like MeasureMap is.

    When Jeff Veen joined Google it seemed like full steam ahead for MeasureMap. He even made a remark that, “By opening up the app to more bloggers through Google, we hope to help even more people become passionate about their blogs.”

    And that’s what amazes me… When Google bought MeasureMap, they reiterated their commitment to the product… and then nothing. That’s pretty uncharacteristic of Google…

  7. I just missed out on MeasureMap….I tried to get an invite right after they were purchased by Google. The site said that they would doing a conversion and would let me know when it was available if I’d provide my email address, which I did. After many, many months I’ve heard nothing and haven’t got to experience a blog stats tool tailored for blogging.

    From what I’ve heard, the MeasureMap team was behind a ton of the updates to Google Analytics though its still tailored to business sites.

  8. Matt, yeah they were behind a lot of the new stuff that went into Google Analytics – and for the record, I think the new GA stuff looks awesome. I just wish it would track posts, comments, etc. like MeasureMap does. If they’d roll in the functionality of MM into GA, they could kill off MeasureMap for all I care.

    What Google really needs to do is roll MeasureMap and Feedburner into Google Analytics and then we’d be set!

  9. I just missed out on MeasureMap….I tried to get an invite right after they were purchased by Google. The site said that they would doing a conversion and would let me know when it was available if I’d provide my email address, which I did. After many, many months I’ve heard nothing and haven’t got to experience a blog stats tool tailored for blogging.

    From what I’ve heard, the MeasureMap team was behind a ton of the updates to Google Analytics though its still tailored to business sites.

  10. Wow, that’s a great idea.

    Measure Map, Feed Burner, plus some of the functionality from Google Analytics would make for a pretty fantastic package.

  11. Great idea Chris. I do wish GA had the stuff that MeasureMap has/had. Plus, feedburner integration would be great…not that anyone subscribes to my feed :(

  12. What Google really needs to do is roll MeasureMap and Feedburner into Google Analytics and then we’d be set!

    That would definitely be a great combination. If they did that, I’d sure be a happy camper. :)

  13. Matt, yeah they were behind a lot of the new stuff that went into Google Analytics – and for the record, I think the new GA stuff looks awesome. I just wish it would track posts, comments, etc. like MeasureMap does. If they’d roll in the functionality of MM into GA, they could kill off MeasureMap for all I care.

    What Google really needs to do is roll MeasureMap and Feedburner into Google Analytics and then we’d be set!

  14. Wow, that’s a great idea.

    Measure Map, Feed Burner, plus some of the functionality from Google Analytics would make for a pretty fantastic package.

  15. Great idea Chris. I do wish GA had the stuff that MeasureMap has/had. Plus, feedburner integration would be great…not that anyone subscribes to my feed :(

  16. What Google really needs to do is roll MeasureMap and Feedburner into Google Analytics and then we’d be set!

    That would definitely be a great combination. If they did that, I’d sure be a happy camper. :)

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