Uh Oh… Someone’s gonna go postal on Apple…
Apple’s new ad, promoting the usage of Intel chips in the new iMac has sparked a bit of controversy as of late. First, people were saying it was blatant rip-off of a the video “Such Great Heights” by The Postal Service. Then, it was discovered that the same directors that directed said video were involved on the Apple ad. Heck, Apple’s even added the video to the iTunes Music Store. End of story, right? Wrong.
A note on The Postal Service website begs to differ…
It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent. -Ben Gibbard, The Postal Service
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