cdharrison.com

It looks like AOL is giving it’s popular Instant Messaging app: AOL Instant Messenger a brand makeover. The logo shown to the right features the new AIM “speech balloon” that is prevalent in marketing materials promoting the new AIM Triton Beta client.

I’m surprised that AOL has taken this step to brand AIM more than it has in the past. In the past, they only used the little AIM “buddy” as the logo… but the new materials seem to either place him in a less significant role, or eliminate him altogether. But I guess they see AIM as being more central in their future plans.