Super Ginormous

10.11.2005

AOL Triton Update

It looks like AOL is giv­ing it’s pop­u­lar Instant Mes­sag­ing app: AOL Instant Mes­sen­ger a brand makeover. The logo shown to the right fea­tures the new AIM “speech bal­loon” that is preva­lent in mar­ket­ing mate­ri­als pro­mot­ing the new AIM Tri­ton Beta client.

I’m sur­prised that AOL has taken this step to brand AIM more than it has in the past. In the past, they only used the lit­tle AIM “buddy” as the logo… but the new mate­ri­als seem to either place him in a less sig­nif­i­cant role, or elim­i­nate him alto­gether. But I guess they see AIM as being more cen­tral in their future plans.

This item was posted by Chris Harrison.

Tags:

• AIM
• aol
• AOL_Triton
• branding
• instant_messaging

Categories:

• Design
• Technology

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